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PTDC Holds Workshop to Improve Skills of Tour Guides

August 21, 2023

ISLAMABAD: The Pakistan Tourism Development Corporation (PTDC) has taken several steps to promote tourism in Pakistan. These steps include marketing the country’s history, culture, arts, food, and landscape. The PTDC is anticipating that these steps would result in a boom in the tourism industry.

This was said by the Managing Director of the PTDC, Aftabur Rehman Rana, while he was addressing the conclusion session of a training workshop that lasted for two weeks and was attended by tour organizers and groups.

According to him, the PTDC began formulating policies, plans, and frameworks to attract tourists coming from all regions of the country and the world after it became aware of the growing potential of the tourism sector in the country. He said this occurred when the PTDC realized the potential for growth of the tourism sector in the country.

It was concluded here on Friday that a two-week training workshop that was organized by the PTDC to improve the knowledge and skills of tour guides about tourist destinations, tour group management, communication skills, and professional handling of all the aspects of tours, customer service, and operational best practices, had come to an end.

He stated that Pakistan has a scarcity of trained tour guides, and to address this issue, the Pakistan Tourism Development Corporation (PTDC) initiated a National Tour Guides Training Programme.

Under the program, around one thousand tour guides from all across Pakistan would be trained in a single year. To accomplish this goal, the PTDC would organize a series of tour guides training workshops in all of the province capitals in partnership with the tourism departments of the provincial governments and the private sector.

“Pakistan is rich with cultural heritage and has the potential for immense tourism due to its unmatched landscape, natural beauty, diverse culture, and cuisine,” he added. “Pakistan’s landscape is unmatched, and its natural beauty is unmatched as well.”

The “PTDC was representing the country by organizing domestic and international events and exhibitions to assist tourists with the provision of transport and accommodations facilities within the country.”

“The government that is currently in power has taken many steps to promote and revitalize the tourism industry to explore historical sites and produce results that are desirable in this sector.”

The First National Tour Guide Training Programme began on March 18 in collaboration with the Department of Tourist Services (DTS), Sustainable Tourism Foundation Pakistan (STFP), College of Tourism and Hotel Management (COTHM), Pakistan Association of Tour Operators (PATO), and Legend Hotels, according to a news release. The program welcomed approximately 24 trainees from various parts of Pakistan.

The training was provided by tourism industry professionals from a variety of countries on a national and international scale. After the successful completion of the program, the participants each received a certificate acknowledging their participation.

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