In an effort to boost travel, the Pakistan Tourism Development Corporation (PTDC) has introduced a number of new initiatives, such as marketing to travelers the nation’s natural scenery, history, culture, and archaeological sites.
An official stated that the PTDC intends to create a tourist application to provide travelers, both domestic and foreign, with information about their location.
According to him, the company has already set up Tourist Information Centers (TIC) at a number of airports to help travelers with accurate information. It also plans to set up a contemporary TIC at the upcoming International Gwadar airport to help travelers with thorough information about the province’s tourist attractions.
He continued, “PTDC is marketing tourist sites at home and abroad through tourism shows and exhibitions to generate revenues and projecting the country as a tourist-friendly destination by placing Pakistan among the top five tourist destinations of Asia.”
According to the official, the tourism industry makes a substantial financial contribution to the national coffers, and the PTDC is developing the nation’s infrastructure and services to better serve tourists.
“PTDC has launched an effective cleanliness campaign at various parts of the federal capital to ensure a neat and clean environment to attract numerous tourists in a healthy ambiance,” he continued, partnering with the Capital Development Authority (CDA).
The official stated that the goal of the campaign’s inception was to guarantee a clean environment. He urged visitors to maintain the cleanliness of the capital city’s tourist zones since Islamabad and Rawalpindi are twin towns that attract tourists and leisure travelers from all across the nation.
It is important to note that a significant number of visitors—both domestic and foreign dignitaries—visit the nation’s leisure areas to take advantage of the lovely weather and serene atmosphere.
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