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Gilgit-Baltistan to Host Winter Festival in January 2024 to Boost Tourism

January 8, 2024

The Government of Pakistan is working with private organizations to organize a major seven-day winter festival in Gilgit-Baltistan. It is an ambitious attempt to draw attention to the region’s stunning landscapes and rich cultural legacy. The Department of Tourism, Sports, and Culture is organizing the event. It is scheduled for January 15–25, 2024. The goal is to establish the breathtaking province as a year-round destination for tourists.

Inciting Interest in Winter Sports

In addition to showcasing the area’s natural beauty, Gilgit-Baltistan’s ten districts come alive during the winter festival, which serves as a venue for a variety of winter sports competitions. The national ice hockey championships, an intriguing prospect for sports fans across the globe, will be the main emphasis. This project seeks to raise awareness of the area’s capacity to hold major international winter sports competitions, developing domestic athletes and drawing in visitors from around the world.

An Extravaganza of Culture

Beyond the excitement of competition, the festival honors the rich cultural heritage of Gilgit-Baltistan. A big component of the festival will be local cultural events that offer a window into the rich traditions and heritage of the area. It is anticipated that this fusion of sports and culture will increase tourism from across the world, boost local economies, and increase global recognition.

Expanding on Prior Achievements

Another indication of Gilgit-Baltistan’s potential as a tourism destination is the forthcoming event, which is a sequel to the well-received Sarfa Ranga Skardu festival. The region’s attraction to tourists worldwide is demonstrated by the 400 million foreign visitors who attended last year’s events. In addition, the festival is viewed as a way to dispel myths regarding the state of the ecosystem in the area, emphasizing the significance of sustainable tourism.

Endorsements from the Top

The festival’s potential has been praised by important government figures, including Additional Chief Secretary Captain Mushtaq Ahmed, Minister for Planning and Development Raja Nasir Ali Khan, and Minister for Tourism, Sports, and Culture Ghulam Mohammad. The event’s significance in preparing sportsmen for international competitions has also been highlighted by Air Commodore (Retd) Shahid Nadeem, highlighting the broader goal of putting Gilgit-Baltistan on the map of winter sports.

The government’s dedication to showcasing the area’s seasonal beauty, cultural events, and environmental issues is evident as the festival’s second edition takes shape, fostering hope for a spike in tourists and global recognition.

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