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Effective Tourism Strategies Stressed for Stronger Economy

October 30, 2023

Pakistan: The main participants in the sector are moving in that direction. Pakistan’s economy can be greatly strengthened and its reputation abroad enhanced by implementing effective tourist tactics.

Aziz Boolani, CEO of Serena Hotels for South and Central Asia, made this statement prior to the Pakistan Travel Mart (PTM), which is scheduled to take place at the Expo Centre in Karachi from October 2–4.

The purpose of the travel and tourism expo is to bring together all parties involved in Pakistani mobility, including those involved in travel, tourism, and hospitality. It will provide guests a chance to look into different travel and accommodation alternatives as well as get a tour of hotel properties.

According to Aziz Boolani, the Serena Hotels will take part in the PTM to display the amazing natural beauty and historical sites throughout Pakistan, as well as to encourage tourism and highlight the award-winning services and amenities offered at their establishments.

He applauded the PTM effort, stating that by bringing together all stakeholders—airlines, tour operators, travel agencies, technological partners, and government officials—it will help realise Pakistan’s enormous tourism potential.

Pakistan is endowed with an abundance of tourism destinations, including ancient civilizations, a distinct cultural legacy, a varied geography ranging from mountains to beaches, and places of worship. The government must simultaneously upgrade the nation’s fundamental infrastructure, such as the road system, access to clean water and sanitation, safety measures, and security, in order to present the best possible picture of the nation to the outside world,” the official stated.

According to Aziz Boolani, as is the case with many nations, the tourist industry has the potential to become the primary engine of the nation’s economy.

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