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EAC Looks for Tourism Boost

November 24, 2023

The EAC (East African Community) calls for an integrated marketing strategy to present the region as a unified tourist destination. Aims to revitalize the industry post-pandemic.

Speakers at the 3rd East Africa Regional Tourism Fair in Nairobi said tourism in the region has enormous growth potential.

They noted the richness and diversity of the landscape. The exhibition will be attended by more than 3,000 of his delegates, including ministers, industry leaders, and investors. It runs until Thursday and features exhibitions, seminars, and business networking.

EAC Secretary General Peter Matuki said the number of tourists in the region was increasing, reaching 7.2 million in 2019, which is expected to double by 2025.As a result of numerous efforts at EAC partner country and regional levels, there are now good signs of a full recovery in tourism, said Matuki.

Significant benefits would be gained if regional circuit routes allowed a traveler to reach multiple destinations for the price of going to his destination. Kenya’s Cabinet Secretary for Tourism and Wildlife Alfred Mutua said this.

As a region, we must invest additional resources to promote regional tourism.

The fair provides a platform to discuss how best to present the region’s attractions to local and international visitors.

Uganda’s first female deputy prime minister, Rebecca Kadaga,  said a single tourist visa could cover all seven EAC countries. Attractive destination East Africa Tourism Platform Managing Director Frank Mugisha said the region offers a wide range of attractions, from culture, flora, and fauna to primates and beaches, making it well-positioned as a tourist destination.

He said presenting East Africa as a unified destination was essential given the changing dynamics where the traveller wants to get more out of his one trip.

Kenya Tourism Board Acting Chief Executive John Chirchir said there were excellent prospects for tourism in East Africa. He said cooperation between EAC member states will allow tourists to travel more freely within the region.  “We should invite players who can support each other, make our region more competitive and aggressive, and attract more newcomers.

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