Managing Director of Pakistan Tourism Development Corporation (PTDC) Aftab ur Rahman Rana told that mountaineering can be seen as a calculated strategy to boost tourism in the country. This will bring in a fortune to support the tourism industry, support environmental conservation, create jobs, and spur business growth.
Pakistan is home to some of the most breathtaking mountain ranges on earth, such as the Hindukush, Karakoram, and Himalayas. These peaks’ utter splendor and magnificence sum up the cultural and ecological significance of the nation. Pakistan is home to five of the world’s 14 summits that rise to heights of above 8,000 meters. Furthermore, Pakistan is home to more than 100 peaks that rise above 7,000 meters.
Approximately 61% of Pakistan’s total area is made up of mountains, ranging in elevation from zero to over 8,000 meters. Even the coastal regions have stunning views of mountains in the opposite direction. Each of Pakistan’s provinces has a unique mountain range, with its ecology, flora and fauna, wildlife, places, and cultural variety. Therefore, mountaineering and rock climbing are not synonymous with adventure; instead, they showcase a wide range of diverse natural beauty and popular tourists.
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The popularity of hiking is rising, and with it is the need for a range of ancillary services. According to Aftab, they can consist of housing, transportation, guides, catering, and a lot more.
The PTDC is always working to showcase Pakistan’s natural beauty to the outside world. In addition to presenting the nation in a positive light, it will bring financial wealth. We place equal emphasis on the participation of foreign departments involved in tourism and mountaineering as well as local players.
In this regard, working together with national and international mountaineering organizations may be beneficial for establishing reasonable destination fees, improving accessibility, planning guided trips, providing equipment for rent or purchase, etc. Similarly, the consistent influx of visitors and climbers will lead to ongoing upkeep and development of both new and current trekking routes, base camps, and the construction of first-rate mountain huts and lodges at key locations, the speaker added.
The PTDC also exhibits the nation’s potential for mountaineering and related activities at international commercial exhibitions and events for adventure tourism.
The PTDC’s official website also features the triumphant tales of brave Pakistani hikers, mountaineers, and guides. These initiatives protect the natural beauty of mountainous areas while promoting ethical and sustainable mountaineering methods. He continued, saying that all of these initiatives will be crucial to elevating Pakistan to the status of a top climbing destination and fostering the general expansion of this industry.
By 2033, the mountain and snow tourist market is expected to rise from US$4.9 billion in 2023 to US$8 billion at a compound annual growth rate of 5%. Pakistan’s decision-makers need to concentrate on marketing their country’s distinctive mountain locations in order to gain a piece of the global market.
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