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5 A’s of a Successful Tourism and Travel Industry

August 18, 2023

The worldwide tourism business is a multi-hundred billion dollar industry that has become a significant source of economic gain for countries. The tourist industry in Pakistan has advanced significantly in recent years. In fact, it came in first place on a global publication’s list of the greatest vacation spots for 2020. The current Pakistani administration is likewise concentrating on projecting a favourable image of Pakistan—one that welcomes travellers from all over the world. To that aim, the government has made specific efforts to enhance key tourism-related components in order to better facilitate and provide for travellers.

MAJOR COMPONENTS OF TOURISM DEVELOPMENT

The tourist sector’s five pillars, without which there can be no domestic or international travel, are the five A’s. These elements, which are improved throughout time to widen their scope, are necessary for the sustainability of the tourism business in any nation. It is the experience that the tourists have that makes it thrilling and unforgettable rather than just the appealing sites or activities. 

The current administration is utilising this resource for its direct economic contribution by enhancing amenities, infrastructure, and travel convenience for foreigners, among other things. In fact, Pakistan’s tourism business consists of much more than just the tranquilly and breathtaking mountain views. Tourists from around the nation and outside visit historical sites, marvel at the country’s centuries-old architecture, heritage, and museums, and sample regional cuisines.

The components for successful tourism development are as follows:

  • Attractions
  • Accessibility
  • Accommodation
  • Amenities
  • Activities

Let’s discuss these in detail and see what Pakistan has done to improve and nurture this industry in the last few years.

ATTRACTIONS

The most crucial element in growing tourism in a nation is attractions. Without attractions, neither tourists nor locals would have a motive to travel to the nation or explore other parts of their own country. The concept of an attraction might vary from tourist to tourist, and the likelihood of tourism is increased by the range of these attractions.

Pakistan has a favourable geostrategic position on the globe. Tourists have an endless number of locations to explore, from ancient history to contemporary façade and from mountains to the sea. History buffs can visit old forts in Pakistan that have been preserved and are found in mountains, cities, and deserts. These forts are considered national treasures. Those who enjoy strolling around beaches should listen to the waves as they hit the shore and watch sunsets as water touches their feet, beaches of Pakistan and islands near Karachi await their arrival.  

In addition, Pakistan is home to five peaks that rise beyond 8,000 metres and are annually scaled by mountaineers from all over the world. These summits also include K2, the second-tallest peak in the world, which is renowned for its challenging hike and adverse weather. To explore the culture and sample the local food, many tourists travel to Pakistan. Every time you travel around Pakistan, from the south to the north, you will try a distinct cuisine.

The term “accessibility” applies to transportation options, road systems, and city-wide transportation options. In this digital age, travellers research their destinations and the transportation options before they travel. Travellers like hassle-free, economical, comfortable, and convenient experiences.

Travellers in Pakistan have the choice of commuting by road, rail, or air for interstate commutes. Although intercity flights would greatly shorten your travel time, they might not be ideal if you are travelling on a tight budget. However, throughout the nation, taking the train or using a public transit system is convenient and desirable. All cities are connected by virtue of the extensive road network’s motorways, and even distant locations are now accessible thanks to the construction of suitable roadways.

Since Pakistan’s highway network was established, the country’s excellent road system has made intercity travel easier and safer. Pakistan boasts one of the best road networks in the world. Similar to how the motorway systems in the north have considerably increased tourism in the country’s hilly parts. Some of the main road networks constructed to assist tourists in the nation include the Regional Cooperation for Development (RCD) route, the Jaglot to Skardu Road, and the Karakoram route.

ACCOMMODATION

A country’s reputation as a tourist destination is greatly influenced by its accommodations. Tourists seek out cosy hotels, guesthouses, and lodges where they can spend the night in a secure setting. The main government organisation in Pakistan responsible for the growth and promotion of the travel and tourism sector is the Pakistan Tourism Development Corporation (PTDC). The company also operates secure and welcoming guesthouses in several tourist hotspots. Additionally, consumers may locate privately owned hotels and guesthouses all across the nation that are well capable of giving their guests a secure and enjoyable stay. 

While there are many respectable hotels in the nation’s major cities, the growth of tourism in the last few years has also prompted well-known hotel companies to construct accommodations in the country’s far north. While these accommodations are renowned for their cleanliness, cold and hot water connections, and other amenities, there are also more affordable choices for travellers who are on a tight budget. 

The facilities that are offered to visitors in a nation are referred to as amenities. This covers places to eat, modes of transportation, money exchanges, healthcare alternatives, and communication systems. Pakistan, a developing nation, is equipped to offer all these amenities to domestic and international visitors wherever in the nation. Examples of Pakistan’s cuisines and culture of welcoming visitors can be found online in the travel vlogs of well-known travellers. 

A trip is improved by facilities, and many efforts have been made to make sure that visitors are catered to in the greatest way possible. For instance, the National Bank of Pakistan, at a height of 15,397 feet above sea level, holds the record for installing the tallest ATM. The ATM was set up near the Khunjerab Pass border crossing between Pakistan and China. In many parts of the nation, the communication network, which includes high-speed internet services, has been activated. Even in isolated locations, travellers are able to communicate with their loved ones back home.

ACTIVITIES 

While some people go on vacation to relax and experience peace and quiet, others prefer to take a more daring approach. Anything is possible, from participating in heart-pounding sports to going to long-established cultural festivals that the locals enjoy. 

People from many cultural and religious origins can be found in Pakistan, where they peacefully celebrate their holidays with a lot of zeal. Christmas, Diwali, and Jashn-e-Baharan are a few of the festivals that are most frequently celebrated in the south and centre of the nation, respectively. Other well-known festivals include Sibi Mela, Lahooti Mela, Chilimjusht, Uchao o Utchal, Shandur Polo Festival, Silk Route Festival, Lok Mella, and Jeep Rally.

If you appreciate extreme sports, you might love going to several beaches and islands to go cliff diving, snorkelling, jet skiing, and other water sports. The Winter Sports Festival in Malam Jabba, where you will be thrilled to see several kinds of sports you can participate in, is the place to go if you prefer winter sports, though.

Pakistan is endowed with beautiful places and historical sites that are worth seeing. Pakistan encourages religious tourism, and each year a large number of tourists travel there to visit their sacred sites. Kartarpur Corridor, Nankana Sahib, Gurdwara Panja Sahib, Katas Raj Temples, and Sadho Belo Temple are a few of Pakistan’s religious tourist attractions.

If you appreciate extreme sports, you might love going to several beaches and islands to go cliff diving, snorkelling, jet skiing, and other water sports. The Winter Sports Festival in Malam Jabba, where you will be thrilled to see several kinds of sports you can participate in, is the place to go if you prefer winter sports, though.

Pakistan is endowed with beautiful places and historical sites that are worth seeing. Pakistan encourages religious tourism, and each year a large number of tourists travel there to visit their sacred sites. Kartarpur Corridor, Nankana Sahib, Gurdwara Panja Sahib, Katas Raj Temples, and Sadho Belo Temple are a few of Pakistan’s religious tourist attractions.

All of these were crucial elements for developing a successful tourism product in any nation. Keep checking the Zameen Blog for additional news and travel tips. Write to us at blog@zameen.com if you’d like to get in touch with us, and don’t forget to sign up for our newsletter to receive frequent information on Pakistan’s real estate market.

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