Pakistan’s Tourism Sector Projected to Generate $33 Billion by 2033
According to the World Bank, Pakistan brought in $16 billion in visitor spending in 2022, and that amount is expected to rise to $30 billion by 2033.
According to the global lender’s website, the travel and tourism industry created 4.2 million employment and contributed 5.9% of Pakistan’s GDP in 2022.
Considering the variety of tourism destinations spread out over the nation, this is not ideal.
As soon as the COVID-19-related travel restrictions were removed, Pakistan saw an extraordinary increase in domestic tourism.
For example, the province of Khyber Pakhtunkhwa in the country saw over 1.2 million visits from both local and foreign tourists in 2021 and 2022 alone.
The local government, communities, and commercial sector need resources, equipment, and training to manage the growing number of visitors throughout the year while utilizing their underutilized economic potential. All of this must be done without sacrificing their commitment to sustainable and inclusive tourism.
The World Bank (WB), Nestlé Pakistan, and the Government of Khyber Pakhtunkhwa have partnered to create the “Travel Responsibly to Experience Eco-Tourism in Khyber Pakhtunkhwa” (TREK) initiative, which has contributed to the growth of the nation’s tourism infrastructure.
TREK is in line with the continuous work of the Khyber Pakhtunkhwa Integrated Tourism Development Project (KITE), which is centered on infrastructure development and heritage preservation.
The Khyber Pakhtunkhwa Integrated Tourism Development Project (KITE) project’s ongoing efforts to promote tourism infrastructure and preserve cultural assets are enhanced by TREK.
It has finished visitor awareness programs and provided trash management training to nearby communities and hospitality establishments since 2020.
In the tourism areas of Khyber Pakhtunkhwa, TREK has taught over 650 participants from over 150 hotels and restaurants.
The Peshawar, Nathiagali, Abbottabad, Swat, Naran, and Chitral districts’ local people, government agencies, and academic institutions were also among the beneficiaries.
Techniques for managing, recycling, and minimizing solid waste were the main topics of these trainings.
Additionally, social media and radio campaigns were used to spread public service announcements about responsible tourism in Khyber Pakhtunkhwa, Islamabad, and Lahore.
Due to the concentration of the majority of the nation’s domestic tourists in these areas, information regarding the significance of maintaining litter-free tourist sites can be obtained by calling tourist helplines.
Ten thousand reusable bags were given out to visitors and the hotel association in popular tourist areas with the intention of promoting their use and reducing trash.
Concurrently, the KITE project, funded by IDA, furnished waste receptacles, garbage collection services, and compacting equipment to the local authorities in the districts of Nathiagali, Naran, Chitral, and Kumrat in Khyber Pakhtunkhwa, as well as a few spots in the province of Punjab.
In addition, fifty tourist information signboards were erected to support the awareness initiatives.
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