A rare partnership is developing in the captivating landscapes of Pakistan, where echoes of old civilizations whisper tales of grandeur. Visitors are cordially invited to discover the natural marvels, vibrant culture, and priceless historical artefacts of Pakistan.
In a recent exclusive phone interview, Syed Wasi Shah, Pakistan’s interim minister of state for tourism, described the country’s bold plans for the industry. Both China and Pakistan have declared 2023 to be the “Year of Tourism”. Minister Shah stressed that this partnership is more than just a way to celebrate; it is the beginning of a new era in their collaborative efforts to advance the tourist industry.
Chinese tourists can now immerse themselves in the history of one of the oldest civilizations in the world. They can explore a vast array of Buddhist and Sufi shrines, climb some of the world’s tallest mountains, and take in the breathtaking natural beauty of areas like Gilgit-Baltistan, where flowering trees contrast with snow-capped peaks or the unspoiled beaches of Gwadar.
The mission of Minister Shah is to win over travellers’ hearts and win them over to Pakistan. “Our country is very fortunate. Every area tells a tale, from the revered sites of Takht-i-Bahi to the historic city of Mohenjo Daro, from our rich Buddhist past to the captivating Gandhara art collections in our museums.
In fact, Pakistan is a tourist’s paradise, and it is predicted that Chinese visitors will feel at home there. The government has created elaborate measures to draw tourists to Pakistan’s numerous tourist attractions.
Strategic actions are already being taken. To improve business-to-business partnerships, the Pakistan Tourism Development Corporation has started hosting webinars that bring together Chinese and Pakistani tour operators.
Furthermore, from August 22 to September 11, Beijing hosted a specialist training session on developing country tourism promotion. Two executives from the Pakistan Tourism Development Corporation and a representative from the Gilgit Baltistan Tourism Department served as the organization’s representatives.
“As the Year of Tourism unfolds, Pakistan and China are poised to create a new narrative together—one where wanderlust meets history, where culture embraces modernity, and where two nations draw closer, one traveller at a time,” said Minister Wasi Shah.
It is not difficult to imagine the allure these locations hold for Chinese tourists when the morning sun gently illuminates the historic Buddhist sites of central Khyber Pakhtunkhwa and the northern Punjab region.
In Conclusion
As Pakistan and China set out on this incredible voyage of cultural discovery and interchange, the “Year of Tourism” is sure to be a thrilling time in each country’s history. China-based tourists will have the chance to discover Pakistan’s treasures, from its historic past to its breathtaking natural beauty, creating enduring ties between these two countries via the common language of wanderlust.
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