PESHAWAR: On Monday, at the World Travel Mart event in London, the Pakistan Pavilion featured Khyber Pakhtunkhwa’s enormous tourism potential.
According to a statement released here, Federal Minister for Tourism Wasi Shah and Caretaker KP Tourism Minister Mian Feroze Jamal Shah Kakakhel took the platform together.There were numerous international delegates in attendance, some of whose members had stopped by the Pakistan Pavilion.
Minister Kakakhel highlighted the revolutionary measures the KP government has taken to modernize the tourism industry and make it a desirable travel destination for foreign visitors while accompanied by representatives from the KP Culture and Tourism Authority.
In his address, Kakakhel extended a warm invitation to international investors, urging them to consider Pakistan as a prime location for investing in tourism projects, emphasizing the vast potential that this sector offers.
He told them of the KP’s breathtaking landscapes, including lush valleys and mountain peaks, where visitors can immerse themselves in nature and explore globally significant religious sites, particularly those related to Buddhism.
They were told that the Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) was actively participating in the World Travel Mart 2023 to prove that KP was the foremost choice for global tourists.
The ‘Pakistan Pavilion’ hosts a dedicated tourism desk, where a wide array of cultural and traditional items, handicrafts, costumes, documentaries, brochures, pamphlets, and posters showcasing the region’s rich heritage, history, and tourist attractions were on display. The World Travel Mart in London is one of the world’s largest travel shows, connecting global travel buyers with over 5,000 of the most renowned destinations and brands worldwide.
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