ISLAMABAD: According to the World Bank, Pakistan brought in $16 billion in visitor spending in 2022, and that amount is expected to rise to $30 billion by 2033.
According to the bank’s website, the travel and tourism industry would create 4.2 million employment and contribute 5.9% of Pakistan’s GDP in 2022. Considering the variety of tourism destinations spread out over the nation, this is not ideal.
Following the lifting of the travel restrictions imposed by Covid, Pakistan saw an unparalleled increase in domestic tourism: in 2021 and 2022, more than 1.2 million visitors from both domestic and foreign countries entered the country’s Khyber-Pakhtunkhwa province.
The local government, communities, and commercial sector need resources, equipment, and training to manage the growing number of visitors throughout the year while utilizing their underutilized economic potential. All of this must be done without sacrificing their commitment to sustainable and inclusive tourism.
In order to promote and support responsible tourism initiatives, the World Bank (WB), Nestlé Pakistan, and the Government of Khyber-Pakhtunkhwa collaborated to create the Travel Responsibly for Experiencing Eco-tourism in Khyber Pakhtunkhwa (TREK) initiative. This partnership serves to supplement the ongoing efforts of the Khyber-Pakhtunkhwa Integrated Tourism Development Project (KITE) project, which aims to preserve cultural heritage and develop tourism infrastructure.
It has finished tourist awareness campaigns and provided waste management training to nearby communities and hospitality establishments since 2020.
In the tourist areas of Khyber-Pakhtunkhwa, TREK has trained more than 650 participants from more than 150 hotels and restaurants. The Peshawar, Nathiagali, Abbottabad, Swat, Naran, and Chitral districts’ local communities, government agencies, and academic institutions were also among the beneficiaries.
Techniques for managing, recycling, and minimizing solid waste were the main topics of these trainings. Additionally, radio and social media campaigns in Khyber-Pakhtunkhwa, Islamabad, and Lahore were used to promote responsible tourism.
Due to the concentration of the majority of the nation’s domestic tourists in these areas, information regarding the significance of maintaining litter-free tourist sites can be obtained by calling tourist helplines.
Ten thousand reusable bags were given out to visitors and the hotel association in popular tourist areas with the intention of promoting their use and reducing trash. In parallel, the KITE project, funded by IDA, installed 50 tourist information signboards to support the awareness campaigns and gave waste bins, garbage collection and compacting machinery to the local authorities in the districts of Nathiagali, Naran, Chitral, and Kumrat in Khyber-Pakhtunkhwa, as well as a few locations in Punjab province.
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